I was part
of the TIS team that took part in the Mumbai Marathon 2006 yesterday
(15-Jan-06). While the number of participants, with apparently more than 20,000
people running in the different categories, was overwhelming, what to me was
even more amazing was the crowd. There were spectators on all sides, dressed
for the occasion, craning necks to get a view of the predominantly amateur
runners, and waving handmade placards, flags and the like. Some of them
apparently even bought biscuits and water off their own money and provided
these to the runners.
these people wake up early on a Sunday morning, get on to the train or bus or
whatever modes of transport they took (the roads were mostly closed for private
vehicles, so that could have been an option for most of these folks), and stand
in the middle of the hot roads, cheering people they don’t know from Adam? What’s
it in for them?
Is there a lesson we can learn from the marathon, from an e-learning perspective? We keep spending a lot of time and energy trying to build in the “what’s in it for me” element into the design of our products. Is there something here? Or am I just forcing connections where there are none?
(Geetha Krishnan heads Instructional Design at Tata Interactive Systems)