Today, there is a lot of awareness of Animation and Gaming in the Entertainment domain; however, not so much of animation in the Educational domain. We at TIS believe that the quality of our animation gives our learning programs a competitive edge, which is also why it is widely appreciated by our customers worldwide. Further, we have some very talented animators working with us and this domain offers alternate and exciting career opportunities for designers and animators.
Also, animation is a powerful medium of storytelling and has the capability of cutting across geographical boundaries, as well as making complex subjects more understandable and engaging.
As part of our ‘Ask the Expert’ Webinar series, we recently held a webinar session that focused on the advantage of using animation and 3D virtual worlds in education and training. A few of the case studies that were showcased during the Webinar have won international acclaim and helped people learn better.
For instance, TIS has used Maya and Unity 3D to create a virtual retail store in Canada where new recruits/staffs in the company could explore the store environment and identify problems and link them to business impact issues. Consider this: The store witnessed too many people queuing up buy an item. A probable reason could have been that the person at the counter was not trained properly, which in turn resulted in loss of sales, in case the buyers got impatient. Moreover, people who work at counters in a retail store are typically young; they also play a lot of games. Hence, they tend to prefer a format like this as opposed to learning concepts in a classroom or from a textbook. This program also won the Brandon Hall Gold Award for Virtual Worlds last year.
The webinar was not too technical in nature and our aim was to create an awareness about the advantages of using the same medium in an educational context.
The audience that had signed up for the Webinar ranged from training managers of companies worldwide, practicing designers & animation students. Most of the training managers expressed that animation could be considered as a potential way of engaging their employees further in learning, while for animators and design practitioners, choosing animation as a career seemed to be a viable option.
To view the webinar recording, Kindly visit: http://www.youtube.com/watch?v=a9yh3s_qaDk&list=UUK_lGf4cV0IWepLHTGB3WJQ&feature=share&index=2
- Manisha Mohan, Senior Vice President – Design & Animation, Tata Interactive Systems